This week we continue our conversation with Jason Kelly, New York bureau chief, Bloomberg. Jason has been with Bloomberg since 2002. He is the author of Sweat Equity (2016) and The New Tycoons (2012).

Second of two parts – View part one

The Lead Left: How about new trends in fitness?

Jason Kelly: Anecdotally, I hear a lot about boxing. Not hitting each other but a total workout. Underneath that, there’s a move to “strength” over “skinny.” Fashion seems to be favoring “toned” versus “willowy.” Concepts that play to those results are getting attention.