This week we continue our conversation with George Majoros, Jr., Co-Managing Partner, EagleTree Capital (formerly Wasserstein Partners). Mr. Majoros joined the original predecessor firm Wasserstein Perella in 1993. He currently serves as Chairman of the Boards of Directors for Paris Presents and Jamberry Nails and is a member of EagleTree’s Investment Committee. 

Since 2001, the team has focused on mid-market buyouts. Currently, the EagleTree Capital team is investing its fourth private equity fund, EagleTree Partners IV, with $790 million of committed capital. Second of two parts – View part one.

The Lead Left: So what’s the next yoghurt?

George Majoros: There’s a continued focus on what people are putting in or on their bodies. That’s not going away. We previously owned New Hope/Expo West through our portfolio company, Penton Media. That provided a great window on developing trends in the natural and organic sectors. There are some new and exciting small companies out there. Five years ago there were ten beef jerky companies. Today there are twenty-five!

There’s some phenomenal innovation in categories like kale and quinoa. Some will take hold. “Natural” and “organic” categories will only continue to grow in importance.